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Effective Date: January 2025
Last Updated: January 2025
FRUTANA® (“we”, “our”, “the Company”) is committed to protecting the privacy, confidentiality, and security of all personal data processed through our websites, mobile applications, communication channels, and digital platforms, including but not limited to frutana.com, frutana.com.co, frutana.club, and all FRUTANA® subsidiaries worldwide.
This Privacy Policy explains how FRUTANA® collects, uses, stores, processes, shares, and protects your personal information, and outlines your rights under applicable data protection laws including, but not limited to, the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and relevant Colombian and international regulations.
1. INFORMATION WE COLLECT
We may collect the following categories of data:
1.1 Personal Identification Information
- Full name
- Email address
- Phone number
- Company name
- Tax identification number (RUC, VAT, EIN, etc.)
- Passport or ID number (only for legal compliance when required)
1.2 Commercial and Operational Information
- Shipment details (containers, bookings, ports, documents)
- Invoices, proformas, and payment records
- Purchase history and order preferences
- Claims, quality reports, and logistics documents
1.3 Technical and Usage Data
- IP address
- Device information
- Browser type
- Cookies and tracking technologies
- Usage logs within websites, apps, or ERP platforms
1.4 Media and Attachments
- Images, videos, and documents uploaded by users (e.g., quality reports, certificates, farm inspections, etc.)
1.5 HR and Application Information (when applicable)
- CV, employment history
- Personal references
- Work permits and immigration documents
2. HOW WE USE YOUR INFORMATION
FRUTANA® processes collected data for the following purposes:
2.1 Service Provision
- To manage shipments, bookings, and logistics
- To issue invoices, proformas, certificates, and contracts
- To coordinate export and import operations
- To comply with customs, phytosanitary, and regulatory procedures
2.2 Communication
- To respond to inquiries
- To send notifications, booking updates, documents, or alerts
- To provide customer support or technical assistance
2.3 Legal and Compliance Obligations
- Anti-fraud, anti-money-laundering, and sanctions compliance
- Traceability and export documentation
- Shipping line and customs requirements
- Contractual obligations with customers and suppliers
2.4 Marketing and Improvement
- To improve our websites, services, and ERP platforms
- To send newsletters, product updates, or promotional material
(Only with consent; users can unsubscribe at any time.)
3. LEGAL BASIS FOR PROCESSING
We process personal information based on:
- Explicit consent
- Fulfillment of a contract
- Legitimate business interests
- Compliance with legal obligations
- International shipping and customs regulations
4. HOW WE STORE AND PROTECT YOUR DATA
FRUTANA® uses industry-standard security measures to protect data:
- Encrypted storage (AES-256)
- Secure servers and firewalls
- Restricted access by authorized personnel only
- Regular security audits
- Data backup and redundancy systems
We do not sell, rent, or trade personal information.
5. DATA RETENTION
We retain personal data only for as long as necessary to:
- Fulfill contractual obligations
- Comply with legal and tax requirements
- Maintain accurate business records
- Provide ongoing services
Retention periods may vary by jurisdiction.
6. SHARING YOUR INFORMATION
We may share information only when necessary, with:
6.1 Service Providers
- Shipping lines (Maersk, MSC, CMA CGM, Hapag, etc.)
- Warehouses and inland transport companies
- Customs brokers and phytosanitary authorities
- Banks and payment processors
- ERP, CRM, and cloud service providers (Microsoft, Kommo, AWS, etc.)
6.2 Legal Authorities
- Customs, police, fiscalía, anti-narcotics
- Regulatory bodies as required by law
6.3 International Transfers
Data may be stored or processed across FRUTANA® branches:
Ecuador, Colombia, Peru, Chile, Panama, Costa Rica, USA, KSA, UAE, France, etc.
All transfers comply with applicable international data protection laws.
7. YOUR RIGHTS
Depending on your jurisdiction, you may have the right to:
- Access your personal data
- Correct inaccurate information
- Request deletion (“right to be forgotten”)
- Restrict or object to processing
- Request data portability
- Withdraw consent at any time
- Opt-out of marketing communications
Requests can be made via info@frutana.com.co
8. COOKIES & TRACKING TECHNOLOGIES
FRUTANA® uses cookies to:
- Improve user experience
- Analyze website performance
- Enable login sessions
- Personalize content
You may disable cookies through your browser settings.
9. CHILDREN’S PRIVACY
FRUTANA® does not knowingly collect personal data from children under 16.
If collected inadvertently, it will be deleted promptly.
10. THIRD-PARTY LINKS
Our platforms may contain links to external websites.
FRUTANA® is not responsible for the privacy practices of those websites.
11. CHANGES TO THIS POLICY
FRUTANA® may update this Privacy Policy at any time.
Updates will be posted with a revised “Last Updated” date.